TPS, CTPS or Both?
We get customers regularly asking whether or not they should be screening against just the Telephone Preference Service (TPS), just the Corporate Telephone Preference Service (CTPS) or both? So we thought we’d clarify the differences.
Both registers perform the same task, but for two distinctly different sets of telephone numbers.
The TPS holds telephone numbers of those people who do not wish to receive unsolicited sales and marketing calls and it applies to:
- Sole Traders
The confusing thing about Sole Traders and Partnerships is that most of us would see those as businesses and expect them to be on the CTPS, but the law sees them as individuals, hence why they are included on the TPS rather than the CTPS.
Registrations on the TPS don’t expire or require any kind of renewal.
The CTPS holds telephone numbers of businesses, specifically:
A key difference in the CTPS and TPS is that the CTPS requires annual re-registration. This means that numbers do in fact fall off the CTPS through non-renewal.
The fact that numbers on the CTPS expire and require renewal may be important as it is often the case that many businesses don’t know that their number is registered on the CTPS due to the fact that one employee has taken it upon themselves to register the business when, perhaps, many other employees within the same business neither object to receiving sales calls or are even aware that the business has been registered.
Do I need to screen against both the TPS and CTPS?
If you’re calling consumers and you believe that your data contains only consumers, then you need only screen against the TPS.
If you’re calling Limited and Plc businesses only then you need only screen against the CTPS.
If, on the other hand, you’re calling businesses and you’re not certain that all the businesses you’re targeting are either Limited or Plc businesses, then you would need to screen against both lists.
For example, stationary companies would be targeting all businesses and would need to screen against both the TPS and CTS registers, but a business offering solutions to assist companies with filing accounts at Companies House would logically only be targeting Limited and Plc businesses and could logically therefore screen their data against the CTPS only provided they knew the data they were calling was only Limited and Plc businesses.
Better safe than sorry?
You might choose to screen against the CTPS and TPS for a number of reasons:
- Some people submit their telephone numbers on the wrong register – this is not your fault, but it can cause the odd grumble.
- Some companies prefer a “belt and braces” approach covering all possible angles and scrub against both lists to be “safer than sorry”.
- Companies that have had the odd TPS/CTPS complaint might prefer to be extra careful.
- Companies concerned about their public image might prefer to screen against both lists in order to prevent any TPS related problems at all.
For those who still use faxes to communicate, the FPS is a similar service to both the TPS and CTPS, but for fax numbers.
If someone uses a combination phone/fax machine and wishes to neither receive sales and marketing calls nor sales and marketing faxes, then they should register their number on both registers.
The FPS does not have a separate register for consumers, sole traders and partnerships away from Limited or Plc businesses. It’s just a single register.
Although the FPS is predominantly made up of businesses, once you’ve registered on the FPS, there is no need to re-register each year like the CTPS.
TPS Services Richard Kane said: